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Privacy policy

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as 'data') within the scope of providing our services, as well as within our online offering and the associated websites, features, and content, including external online presences such as our social media profiles (hereinafter collectively referred to as the 'online offering'). With regard to the terms used, such as 'processing' or 'controller,' we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Controller

 

Types of processed data

- Inventory data (for example, personal master data, names or addresses).
- Contact details (eg, e-mail, telephone numbers).
- Content data (eg, text input, photographs, videos).
- Usage data (eg, visited websites, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).

Categories of affected persons

Visitors and users of the online offering (Hereinafter, we also collectively refer to these affected individuals as 'users').

Purpose of processing

- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach Measurement / Marketing

Used terms

"Personal data" refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the 'data subject'); an identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more specific factors expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" encompasses any operation or set of operations performed on personal data, with or without automated means. This term is broad and includes practically any handling of data.

"Pseudonymization" is the processing of personal data in a way that the data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" refers to any form of automated processing of personal data to evaluate certain personal aspects relating to a natural person, particularly to analyze or predict aspects concerning job performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

The "controller" refers to the natural or legal person, authority, agency, or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

The "processor" is a natural or legal person, authority, agency, or other body processing personal data on behalf of the controller.

Relevant legal basics

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. For users from the area of application of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies if the legal basis is not mentioned in the data protection declaration:
The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO;
The legal basis for the processing for the fulfillment of our services and the implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR;
The legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6(1)(e) DPA.
The legal basis for the processing to protect our legitimate interests is Art. 6 para. 1 letter f DSGVO.
The processing of data for purposes other than those for which they were collected is governed by the provisions of Art. 6 para. 4 DSGVO.
The processing of special categories of data (in accordance with Art. 9 para. 1 DSGVO) is governed by the provisions of Art. 9 para. 2 DSGVO.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding of the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, disclosure, safeguarding of availability and its seperation. Furthermore, we have established procedures to ensure that the rights of data subjects are exercised, data is deleted, and we respond to any data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with contract processors, jointly responsible parties and third parties

If we disclose data to other persons and companies (processors, joint controllers or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

IIf we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, in addition, on a basis that complies with the legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third-party services or disclosure or transmission of data to other persons or companies happens, this only happens if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we process or let the data only in third countries with a recognized level of data protection, including the US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the European Commission).

Rights of data subjects

Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

Right to rectification: you have accordingly. In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.

Right to data portability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

Complaint to the supervisory authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with the responsible supervisory authority.

Right to cancel


You have the right to revoke consents granted with effect for the future.

Right of objection

Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

Cookies and right of objection for direct advertising

"Cookies" are small files that are stored on users' computers. These files can contain various information. A cookie's primary purpose is to store information about a user (or the device where the cookie is stored) during or after their visit within an online service. Temporary cookies, also known as "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online service or closes their browser. Such a cookie might store the contents of a shopping cart in an online store or a user's login status. "Permanent" or "persistent" cookies, on the other hand, remain stored even after the browser is closed. For instance, they can retain the login status when users revisit the site after several days. Additionally, such cookies can store user interests for audience measurement or marketing purposes. "Third-party cookies" refer to cookies offered by providers other than the operator responsible for the online service. Conversely, if they are only the operator's cookies, they are called "first-party cookies."

We may use both temporary and permanent cookies and provide information about this in our privacy policy.

If we ask users for consent to use cookies (for example, within a cookie consent framework), the legal basis for this processing is Article 6(1)(a) of the General Data Protection Regulation (GDPR). Otherwise, personal cookies of users are processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Article 6(1)(f) of the GDPR) or if the use of cookies is necessary for the performance of our contractual obligations pursuant to Article 6(1)(b) of the GDPR. Additionally, if the use of cookies is necessary for the performance of a task carried out in the public interest or in the exercise of official authority, the legal basis is Article 6(1)(e) of the GDPR.

If users do not want cookies to be stored on their computer, they are advised to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. However, disabling cookies may result in functional limitations within this online service.

A general contradiction against the use of the cookies used for the purpose of online marketing can in a variety of services, especially in the case of tracking, on the US side http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or its processing restricted in accordance with legal requirements. Unless explicitly stated otherwise in this privacy policy, the data stored by us will be deleted as soon as it is no longer necessary for its intended purpose, and there are no legal retention obligations preventing its deletion.

If the data is not deleted because it is necessary for other lawful purposes, its processing will be restricted. This means the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

Changes and Updates to the Privacy Policy

We kindly ask you to regularly review the contents of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out necessitate it. We will inform you when changes require your action (e.g., consent) or any other individual notification.

 

Agency services

 

We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and meta data (e.g., in the context of the evaluation and performance measurement of marketing measures). As a matter of principle, we do not process special categories of personal data, unless they are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis of the processing is derived from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data which are necessary for the justification and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties is only made if it is necessary within the scope of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements of an order processing in accordance with Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order.

We delete the data after the expiry of legal warranty and comparable obligations. The necessity of keeping the data is reviewed every three years; in the case of legal archiving obligations, the deletion is carried out after the expiry of these obligations (6 years, according to § 257 para. 1 HGB, 10 years, according to § 147 para. 1 AO). In the case of data that has been disclosed to us by the client in the context of an order, we delete the data in accordance with the requirements of the order, in principle after the end of the order.

 

Therapeutic services and coaching

 

We process the data of our clients and prospects and other clients or contractual partners (uniformly referred to as "clients") in accordance with Article 6 Paragraph 1 Letter b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data basically includes inventory and master data of the client (e.g. name, address, etc.), as well as contact data (e.g. e-mail address, telephone number, etc.), contract data (e.g. services used, fees, names of contact persons, etc.) and payment data (eg, bank details, payment history, etc.).

As part of our services, we can also process special categories of data in accordance with Article 9 Paragraph 1 GDPR, in particular information on the health of the client, possibly with reference to their sex life or sexual orientation, ethnic origin or religious or ideological beliefs . To this end, if necessary, we will obtain, in accordance with Article 6 Paragraph 1 Letter a., Article 7, Article 9 Paragraph 2 Letter a. DSGVO an explicit consent of the client and otherwise process the special categories of data for health care purposes on the basis of Art. 9 Para. 2 lit h. GDPR, Section 22 Paragraph 1 No. 1 b. BDSG.

If necessary for the fulfillment of the contract or by law, we disclose or transmit the data of the clients in the context of communication with other specialists, third parties who are required or typically involved in the fulfillment of the contract, such as billing offices or comparable service providers, provided this is necessary for the provision of our services in accordance with Art. 6 para. 1 lit b. DSGVO serves, according to Art. 6 Para. 1 lit c. GDPR is prescribed, serves our interests or those of our clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Article 6 Paragraph 1 lit f. GDPR or pursuant to Article 6 Paragraph 1 lit d. GDPR is necessary. to protect the vital interests of the client or another natural person or within the scope of consent in accordance with Article 6 Paragraph 1 Letter a., Article 7 GDPR.

The data will be deleted if the data is no longer required to fulfill contractual or legal duties of care or to deal with any warranty and comparable obligations, with the necessity of storing the data being checked every three years; Otherwise, the statutory retention requirements apply.

 

Business analysis and market research

 

In order to operate our business economically, to recognize market trends, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata based on the nature 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business analysis, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, eg on their services used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.

If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend provisions are created anonymously if possible.

 

Google Cloud Services

 

We use the cloud offered by Google and the cloud software services (so-called Software as a Service, e.g. Google Suite) for the following purposes: document storage and management, calendar management, emailing, spreadsheets and presentations, sharing documents, content and information with specific recipients or publishing web pages, forms or other content and information, and chatting and participating in audio and video conferences.

Here, the personal data of the users are processed insofar as they become part of the documents and content processed within the services described or are part of communication processes. This can include, for example, master data and contact details of users, data on transactions, contracts, other processes and their content. Google also processes usage data and metadata used by Google for security purposes and service optimization.

As part of the use of publicly accessible documents, websites or other content, Google can store cookies on the user's computer for the purposes of web analysis or to remember user settings.

We use the Google Cloud services on the basis of our legitimate interests in efficient and secure administration and collaboration processes in accordance with Article 6 (1) (f) GDPR. Furthermore, the processing takes place on the basis of an order processing contract with Google (https://cloud.google.com/terms/data-processing-terms).

For more information, see Google's privacy policy (https://www.google.com/policies/privacy) and the security notices for Google Cloud services (https://cloud.google.com/security/privacy/). You can object to the processing of your data in the Google Cloud in accordance with the legal requirements. Otherwise, the deletion of the data within Google's cloud services is determined by the other processing processes in which the data is processed (e.g. deletion of data no longer required for contractual purposes or storage of data required for tax purposes).

Google Cloud services are provided by Google Ireland Limited. As far as a transmission to the USA takes place, we refer to the certification of Google USA under the Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktive) and Standard Safeguards (https://cloud.google.com/terms/data-processing-terms).

 

Participation in Affiliate Affiliate Programs

 

Within our online offer, we rely on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer) gem. Art. 6 para. 1 lit. f DSGVO industry-standard tracking measures as required for the operation of the affiliate system. Below we clarify the users about the technical background.

The services offered by our contractual partners can also be advertised and linked to other websites (so-called affiliate links or after-buy systems, eg if links or services of third parties are offered after conclusion of a contract). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, our online offering requires us to be able to keep track of whether users who are interested in affiliate links and / or the offers available to us are subsequently viewing the offers at the instigation of the affiliate links or our online platform. For this, the affiliate links and our offers are supplemented by certain values, which can be part of the link or otherwise, eg in a cookie. The values ​​include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values ​​such as ad ID, affiliate ID and categorization.

The online user IDs used by us are pseudonymous values. This means that the online identifiers themselves contain no personal data such as names or e-mail addresses. They only help us to determine if the same user who clicked on an affiliate link or was interested in an offer via our online offer has accepted the offer, ie has signed a contract with the provider. However, the online identification is personal in so far as the partner company and also us, the online identification together with other user data are available. Only then can the partner company tell us whether the user has taken advantage of the offer and, for example, we can pay the bonus.

 

Amazon Affiliate Program

 

Based on our legitimate interests (ie, interest in the economic operation of our online offer as defined in Art. 6 para. 1 lit. DSGVO), we are a participant in the Amazon EU Affiliate Program designed to provide a medium for websites through which the placement of advertisements and links to Amazon.de advertising fee refund can be earned (so-called affiliate system). This means that as an Amazon partner, we earn qualified purchases.

Amazon uses cookies to track the origin of orders. Among other things, Amazon may recognize that you have clicked the affiliate link on this site and subsequently purchased a product from Amazon.

For more information about Amazon's data usage and opt-out options, please read the company's privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

 

AWIN Partner Program

 

We are based on our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. DSGVO) Participants in the affiliate program of AWIN AG, Eichhornstrasse 3, 10785 Berlin, Germany, to provide a medium was designed for websites that earn advertising costs by placing advertisements and links to AWIN (so-called affiliate system). AWIN uses cookies in order to understand the origin of the contract. Among other things, AWIN can recognize that you have clicked on the partner link on this website and subsequently concluded a contract with or through AWIN.

For more information about data usage by Awin and possible opposition, see the company's privacy policy: https://www.awin.com/de/rechtliches.

 

Digistore24 partner program

 

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we are participants in the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites that can be used to earn advertising reimbursement through the placement of advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies in order to be able to trace the origin of the conclusion of the contract. Among other things, Digistore24 can recognize that you clicked the partner link on this website and then concluded a contract with or via Digistore24.

Further information on the use of data by Digistore24 and options for objection can be found in the company's data protection declaration: https://www.digistore24.com/page/privacy.

 

Affilinet Partner Program

 

We are on the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. DSGVO) Participants in the affiliate program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, to provide of a medium for websites, by means of which the placement of advertisements and links to Affilinet can earn advertising costs (so-called affiliate system). Affilinet uses cookies in order to understand the origin of the contract. Affilinet may, among other things, acknowledge that you have clicked the affiliate link on this website and subsequently entered into a contract with or through Affilinet.

For more information on Affilinet's use of the data and disagreements, please refer to the Company's Privacy Policy: https://www.affili.net/de/footeritem/datenschutz.

 

Comments and contributions

 

If users leave comments or other contributions, their IP addresses can be used on the basis of our legitimate interests as defined in Art. 6 para. 1 lit. f. DSGVO be stored for 7 days. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.

Furthermore, we reserve the right, in accordance with our legitimate interests. Art. 6 para. 1 lit. f. DSGVO to process the information of users for the purpose of spam detection.

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for the duration of their use and to use cookies to avoid multiple votes.

The information provided in the comments and contributions to the person, any contact and website information as well as the content information, are stored by us until the opposition of the users permanently.

 

Retrieval of emojis and smilies

 

Within our WordPress blog, graphic emojis (or smilies), ie small graphical files expressing feelings used by external servers, are used. Here, the providers of the server, the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the users' browsers. The Emojie service is offered by Automattic Inc., 60 29th Street, #343, San Francisco, CA 94110, USA. Privacy policy of Automattic: https://automattic.com/privacy/, The server domains used are sworg and twemoji.maxcdn.com, which to our knowledge are so-called content delivery networks, that is, servers that only provide fast and secure transmission of the files and users' personal data the transmission will be deleted.

The use of emojis is based on our legitimate interests, ie interest in an attractive design of our online offer acc. Art. 6 para. 1 lit. f. DSGVO.

 

Contacting us

 

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details will be used to process the contact request and its handling in accordance with Art. 6 Para. 1 lit. b. (within the framework of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other inquiries) DSGVO are processed... User data may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.

We delete the requests if they are no longer required. We review the necessity every two years; the statutory archiving obligations also apply.

 

Newsletter

 

With the following information, we inform you about the content of our newsletter, as well as the registration, dispatch, and statistical analysis procedures, along with your right to object. By subscribing to our newsletter, you agree to receive it and accept the described procedures.

Newsletter Content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter referred to as "newsletter") only with the recipients' consent or legal permission. If the contents of the newsletter are specifically described during the registration, they are decisive for users' consent. Otherwise, our newsletters contain information about our services and us.

Double Opt-In and Logging: Registration for our newsletter occurs via a double opt-in procedure. That means after registration, you'll receive an email asking you to confirm your subscription. This confirmation is necessary to prevent someone from registering with other people's email addresses. Newsletter subscriptions are logged to meet legal requirements. This includes storing the registration and confirmation times, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration Data: To sign up for the newsletter, providing your email address is sufficient. Optionally, we ask for your name for personal addressing in the newsletter.

Newsletter Dispatch and Analysis: The dispatch of the newsletter and associated performance measurement are based on the recipients' consent according to Art. 6(1)(a), Art. 7 GDPR, in conjunction with § 7(2) No. 3 UWG, or if consent is not required, based on our legitimate interests in direct marketing according to Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.

Logging the registration procedure is based on our legitimate interests according to Art. 6(1)(f) GDPR. Our interest lies in employing a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, while also allowing us to provide evidence of consent.

Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

 

Newsletter - Mail Chimp

 

The newsletters are sent by MailChimp, a mailing service provider of Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. The privacy policy of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/, The Rocket Science Group LLC is certified under the Privacy Shield Agreement, providing a guarantee of compliance with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests acc. Art. 6 para. 1 lit. f. DSGVO and a contract processing agreement acc. Art. 28 para. 3 S. 1 DSGVO used.

The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

 

Google Tag Manager

 

Google Tag Manager is a solution that allows us to manage so-called website tags through a single interface (including integrating Google Analytics and other Google marketing services into our online offering). The tag manager itself (which implements the tags) does not process users' personal data. With regard to the processing of users' personal data, reference is made to the following information about Google's services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

 

Google Analytics

 

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ('Google'). Google employs cookies. The information generated by the cookie about the use of the online service by users is typically transmitted to and stored on a Google server in the United States.

Google will use this information on our behalf to evaluate the use of our online service by users, compile reports on activities within this online service, and provide us with further services related to the use of this online service and internet usage. This can also involve the creation of pseudonymous user profiles based on processed data.

We use Google Analytics with IP anonymization enabled. This means that the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened by Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google's data usage, hiring and disparaging options, please refer to the Google Privacy Policy (https://policies.google.com/privacy) as well as in the settings for the presentation of advertising impressions by Google (https://adssettings.google.com/authenticated).

The personal data of users is deleted or anonymized after 14 months.

 

Google Universal Analytics

 

We use Google Analytics in the design as "Universal Analytics" on. "Universal Analytics" means a process of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") ,

 

Targeting with Google Analytics

 

We use Google Analytics to display ads within Google's advertising services and its partners only to users who have shown an interest in our online offerings or who exhibit specific characteristics (such as interests in certain topics or products, determined based on visited web pages) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also aim to ensure that our ads align with the potential interests of users.

 

Google Adsense with personalized ads

 

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

We use the AdSense service, which allows ads to appear on our website and reward us for their display or other use. For this purpose, usage data, such as the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the users' data is pseudonymised.

We use Adsense with personalized ads. In doing so, Google draws conclusions about their interests based on the websites visited by users or used apps and the user profiles created in this way. Advertisers use this information to align their campaigns with these interests, which benefits users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences ad selection. These include past searches, activities, site visits, apps, demographics, and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing, and targeting to customer comparison lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google's data usage, hiring and disparaging options, please refer to the Google Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the presentation of advertising impressions by Google (https://adssettings.google.com/authenticated).

 

Google Adsense with non-personalized ads

 

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

We use the AdSense service, which allows ads to appear on our website and reward us for their display or other use. For this purpose, usage data, such as the click on an ad and the IP address of the users are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the users' data is pseudonymised.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including coarse (eg, on-site) geotargeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and user list targeting.

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google's data usage, hiring and disparaging options, please refer to the Google Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the presentation of advertising impressions by Google (https://adssettings.google.com/authenticated).

 

Google AdWords and conversion measurement

 

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the internet. In doing so, pseudonymous user profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google's data usage, hiring and disparaging options, please refer to the Google Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the presentation of advertising impressions by Google (https://adssettings.google.com/authenticated).

 

Google Doubleclick

 

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

We use the Google "Doubleclick" online marketing process to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on users' presumed interests. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a Google code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as " referred to as “web beacons”) integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file notes which websites the user visits, what content he is interested in and which offers the user clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer.

The IP address of the users is also recorded, whereby this is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The above information may also be linked by Google with such information from other sources. If the user subsequently visits other websites, they may be shown advertisements tailored to their interests based on their alleged interests based on their user profile.

The data of the users are pseudonym processed within the Google advertising network. For example, Google does not store and process users' names or e-mail addresses, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. That is, from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google's servers in the United States.

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google's data usage, hiring and disparaging options, please refer to the Google Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the presentation of advertising impressions by Google (https://adssettings.google.com/authenticated).

 

Google Firebase

 

We use the "Google Firebase" developer platform and the functions and services associated with it, offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Firebase is a platform for developers of applications (“apps” for short) for mobile devices and websites. Google Firebase offers a variety of features, which are presented on the following overview page: https://firebase.google.com/products/.

The functions include, among other things, the storage of apps including personal data of the application users, such as content they have created or information regarding their interaction with the apps (so-called "cloud computing"). Google Firebase also offers interfaces that allow users of the app to interact with other services, e.g. authentication using services such as Facebook, Twitter or an e-mail password combination.

The evaluation of user interactions can be carried out using the analysis service "Firebase Analytics". Firebase Analytics aims to capture how users interact with an app. Events (so-called "events") are recorded, such as opening the app for the first time, deinstallation, update, crash or frequency of use of the app. The events can also be used to record other user interests, e.g. for certain functions of the applications or certain subject areas. This also allows user profiles to be created, which can be used, for example, as a basis for the display of advertising information tailored to the user.

Google Firebase and the personal data of users processed using Google Firebase can also be used together with other Google services, such as Google Analytics and Google Marketing Services and Google Analytics (in this case device-related information such as "Android Advertising ID” and “Advertising Identifier for iOS” processed to identify users’ mobile devices).

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby guarantees to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google's privacy policy is below https://policies.google.com/privacy available. Users can find more information about data use for marketing purposes by Google on the overview page: https://policies.google.com/technologies/ads?hl=de,

If users wish to object to interest-based advertising by Google marketing services, users can use the setting and opt-out options provided by Google: https://adssettings.google.com/

 

Jetpack (WordPress Stats)

 

We use the Jetpack plugin (here the “WordPress Stats” sub-function), which integrates a tool for the statistical analysis of visitor access and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. Here, user profiles of the users can be created from the processed data, these being used only for analysis and not for advertising purposes. For more information, see the Automattic Privacy Policy: https://automattic.com/privacy/ and Notes on Jetpack Cookies: https://jetpack.com/support/cookies/.

If we request user consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6(1)(a) GDPR. Otherwise, the personal data of users will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online service within the meaning of Art. 6(1)(f) GDPR).

 

Online presence in social media

 

We maintain an online presence within social networks and platforms to communicate with active customers, interested parties, and users and inform them about our services.

Please note that data of users may be processed outside the European Union. This may pose risks for users, for instance, because it could make it more challenging to enforce users' rights. Concerning US providers certified under the Privacy Shield, we would like to highlight that they commit to complying with EU data protection standards.

Typically, user data is processed for market research and advertising purposes. For instance, user behavior and resulting interests can be used to create user profiles. These profiles, in turn, might be utilized to display advertisements within and beyond the platforms, presumably aligning with the users' interests. For these purposes, cookies are typically stored on users' devices, containing information about their usage behavior and interests. Additionally, data can be stored in user profiles independent of the devices used by users (especially if users are members of these platforms and are logged in).

The processing of users' personal data is based on our legitimate interests in effectively informing and communicating with users according to Art. 6(1)(f) GDPR. If users are asked for consent by the respective platform providers for the described data processing, the legal basis for processing is Art. 6(1)(a), Art. 7 GDPR.

For detailed information about the respective processing and opt-out possibilities, please refer to the linked information provided by the providers.

Regarding requests for information and the exercise of user rights, please note that these are most effectively addressed to the providers. Only the providers have access to users' data and can take appropriate measures or provide information directly. If you still require assistance, you can contact us.

- Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on the basis of a Agreement on joint processing of personal data - Data protection: https://www.facebook.com/about/privacy/, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

- Google / YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) - Privacy Policy:  https://policies.google.com/privacy, Opt-out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) - Privacy Policy / Opt-Out: http://instagram.com/about/legal/privacy/.

- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy: https://twitter.com/de/privacy, Opt-out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) - Privacy Policy / Opt-Out: https://about.pinterest.com/de/privacy-policy.

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy / Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy / Opt-Out: https://wakelet.com/privacy.html.

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy / Opt-Out: https://soundcloud.com/pages/privacy.

 

Integration of services and content of third parties

 

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit.f DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Integrate services such as videos or fonts (collectively referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.

 

Vimeo

 

We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection: https://vimeo.com/privacy. We would like to point out that Vimeo can use Google Analytics and refer to the data protection declaration (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's data-use settings for marketing purposes (https://adssettings.google.com/).

 

Youtube

 

We embed the videos from the “YouTube” platform from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

 

Google Fonts

 

We integrate the fonts ("Google Fonts") provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and consideration of possible licensing restrictions for their integration. Data protection: https://www.google.com/policies/privacy/.

 

Google ReCaptcha

 

We integrate the function for detecting bots, e.g. when making entries in online forms (“ReCaptcha”) from the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

 

Typekit fonts from Adobe

 

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use external "Typekit" fonts from the provider Adobe Systems Software Ireland Limited, 4 -6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

 

Use of Facebook Social Plugins

 

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use social plugins ("plugins") of the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
These plugins may include content such as images, videos, or texts and buttons through which users can share content from this online offering within Facebook. The list and appearance of Facebook social plugins can be viewed here:  https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection lawhttps://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

If a user accesses a function of this online offering that contains such a plugin, their device establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated into the online offering. User profiles can be created from the processed data. Therefore, we have no influence on the scope of data that Facebook collects using this plugin and inform users to the best of our knowledge.

By integrating the plugins, Facebook receives information that a user has accessed the respective page of the online offering. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, such as clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users, these can be found in the privacy policy of Facebook: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and associate it with his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for promotional purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads  or via the US side http://www.aboutads.info/choices/  or the EU side http://www.youronlinechoices.com/, The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

 

Twitter

 

Within our online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, 900 Suite, San Francisco, CA 94103, USA, may be incorporated. This may include, for example, content such as images, videos or texts and buttons, with which users can share the contents of this online offer within Twitter.
If the users are members of the platform Twitter, Twitter can assign the call of the above mentioned contents and functions to the profiles of the users. Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection: https://twitter.com/de/privacy, Opt-out: https://twitter.com/personalization.

 

Instagram

 

Within our online offering, features and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be incorporated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Instagram. If the users are members of the platform Instagram, Instagram can assign the call of the above mentioned contents and functions to the profiles of the users there. Privacy Statement of Instagram: http://instagram.com/about/legal/privacy/.

Created with Datenschutz-Generator.de by RA Dr. med. Thomas Schwenke